← Selected Work Innovation Strategy · Circular Economy · Sustainable Business Models

Fairphone Innovation Strategy

Analysed Fairphone's circular economy model across sourcing, manufacturing, repairability, product longevity and scalability.

Innovation ESG Business Model Canvas 4Ps Circular Economy Sustainability

Problem

The smartphone industry is built around rapid replacement, limited repairability and complex supply chains. Fairphone challenges this model through circular and ethical innovation.

My role

Analysed Fairphone's innovation strategy and business model as part of a UCL innovation project.

Approach

  • Used Business Model Canvas.
  • Applied 4Ps innovation framework.
  • Analysed materials sourcing, fair manufacturing, repairability and longevity.
  • Benchmarked Fairphone against mainstream smartphone manufacturers.
  • Assessed scalability risks and market trade-offs.

Output

  • Innovation strategy analysis.
  • Sustainability-led competitive advantage assessment.
  • Scalability risk discussion.

Evidence

  • Selected screenshots or deck visuals — add here